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FOR IMMEDIATE RELEASE
SOFTWARE DEVELOPER LAUNCHES PRODUCTS THAT MAKE
COMMERCE STANDARD
- Phillips Publishing
- Tuesday, May 27, 1997
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- INTERACTIVE VIDEO NEWS via Individual Inc. --
Software developer Actra has introduced a product that
may help standardize Internet commerce processes, a move
that is needed to make online buying and selling more
profitable for all sectors of the industry.
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- Actra, a joint venture between Netscape
Communications Corp. and GE Information Services (GEIS),
has developed a family of five products using open
Internet protocols for buying, selling and publishing.
The company, founded in April 1996, is based in
Sunnyvale, Calif.; these are its first products and all
will be released before the end of 1997.
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- The race for supremacy among electronic commerce
vendors continues, but Actra has moved toward the front
of the pack, Harry Tse, director of enterprise
applications at the Yankee Group, told our sister
publication Internet Week.
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- Competitors include Harbinger Corp. and Sterling
Commerce Inc.. The market for Internet commerce is
projected to be sizeable.
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- [05-23-97 at 18:00 EDT, Copyright 1997, Phillips
Publishing, Inc.,]
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