Content-Type: text/html; charset=UTF-8 GE Information Services To Distribute Actra's SellerXpert
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Product to ship in next 30 days

SAN FRANCISCO, CA, Sept. 23, 1997, i + e Conference—GE Information Services today announced it will serve as a worldwide distributor for SellerXpert, part of the CommerceXpertTM family of Internet Commerce solutions developed by Actra, a joint venture of GE Information Services and Netscape Communications. SellerXpert is a highly scaleable software product that allows a corporation to provide an online selling presence to its customers, partners and suppliers via the Internet.

SellerXpert provides secure, managed self-service ordering 24 hours a day, reducing operational costs and improving customer satisfaction. Integrated with enterprise applications, SellerXpert creates a seamless ordering solution providing users with a strong competitive and marketing advantage. SellerXpert provides out-of-the-box functionality that delivers results quickly for a fast and substantial return on investment. Additionally, SellerXpert centrally manages up-to-date product information, tracks sales and analyzes purchasing patterns while eliminating the need for print catalog distribution. By improving sales order and accuracy and reducing sales order processing costs, SellerXpert helps to improve bottom-line as well as top-line revenue.

"To complement SellerXpert, GE Information Services will deliver world class services including catalog configuration and implementation, project management, community ramp, and business/EDI consulting and training," said GE’s Dan Tuten, vice president, Global Product Engineering.

"SellerXpert features allow our clients to customize their electronic commerce solutions," Tuten added. "The investment in SellerXpert will give a company the tool to remain competitive as electronic commerce purchases gain predominance over traditional ordering channels."

This announcement is a key step in GE’s strategy to extend the benefits of traditional EDI and electronic commerce over the Internet. GE Information Services, who has been a leader in the electronic commerce marketplace for many years, is pursuing its strategy of expanding the benefits of using EDI and electronic commerce to a wider audience with a focus on ease of use and cost-effectiveness.

Jim Sha, Actra CEO said, "Since our formation in April 1996, Actra's mission has been to deliver Internet commerce applications for Fortune 1000 companies. CommerceXpert includes five products, four of which will be shipping by mid-October 1997, available through GE Information Services. Actra is delivering on its promise to the marketplace by supplying scaleable, flexible high-end commerce applications to allow companies to extend and leverage their current legacy investments."

GE Information Services is a global leader in business-to-business electronic commerce solutions, managing the world’s largest electronic trading community of more than 40,000 trading partners. GE global networked solutions include EDI and messaging services, Internet, Intranet and Extranet services, and a full suite of applications that help streamline supply chain management processes. GE Information Services is one of twelve key businesses of the General Electric Company, and is headquartered in Rockville, MD, USA. (

Founded in April 1996, Actra is a joint venture between Netscape Communications Corporation and GE Information Services (GEIS). Benefiting from GEIS' market expertise as the world's leading provider of business-to-business Internet commerce services and Netscape's leading position in developing and marketing software for the Internet, Actra provides next-generation Internet commerce applications solutions for both business-to-consumer and business-to-business commerce markets. Additionally, Actra is taking an active role in promoting open standards for Internet commerce. For more information about Actra:

Actra contact:
Suzanne Burnip
(408) 542-3181

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