Content-Type: text/html; charset=UTF-8 Netscape MerchantXpert White Paper

 

MerchantXpert White Paper

 

 

 

 

 

Netscape MerchantXpert™

ROBUST MERCHANDISING, COMPREHENSIVE TRANSACTION PROCESSING, AND UNIQUE ORDER-DELIVERY CAPABILITIES FOR BUILDING, OPERATING, AND MANAGING ONLINE STOREFRONTS.

Netscape MerchantXpert provides complete online retail management services. Robust merchandising capabilities allow merchants to display thousands of products and easily change product displays. A powerful underlying framework efficiently handles critical transactions, order delivery, and inventory management and can scale to handle hundreds of transactions simultaneously. Used as a stand-alone storefront, in an Internet mall context or integrated with your existing sales and order processing systems, Netscape MerchantXpert can be tailored to match your requirements.

Sales from online storefronts and Internet malls are expected to reach $230 billion by the year 2000. Manufacturers, retailers, and service providers - eager to reduce overhead, remain open 24 hours, and tap into a broader customer base - are rapidly moving to establish storefronts on the Internet.

Netscape MerchantXpert helps merchants effectively set up and operate online storefronts or host multiple storefronts in an Internet mall. As the most comprehensive system available, it provides both flexible merchandising facilities, to maximize selling impact, and a powerful underlying framework, to efficiently handle transactions and order delivery.

FEATURES OVERVIEW

  • Stores and displays detailed product information for browsing and purchase selection.
  • Enables review of product displays (before production) with unique staging server.
  • Provides powerful merchandising capabilities, including product search, promotional discount support, flexible pricing, dynamic displays, and multimedia integration capabilities.
  • Handles transactions, shipping and sales tax charges, order delivery, and purchase returns.

UNIQUE PREPRODUCTION STAGING
A Staging Server lets merchants review Web site content, including product displays, prior to consumer viewing and purchase selection. This allows you to fine-tune your presentation and display products to their maximum advantage.

PRODUCT LOADING AND DISPLAY GENERATION
Netscape MerchantXpert can load hundreds of products in a single batch. The system automatically detects records as they are revised or when new records are loaded and then instantly updates product pages to display the most current information. This lets you quickly adapt product offerings to take advantage of selling trends. Custom product displays are easily built using design templates. Just edit the underlying design template to instantly change your display for desired impact.

CUSTOMER SHOPPING SERVICES
The shopping basket service includes a mall or storewide shopping cart that holds purchased items, allowing customers to review and update purchases at any time. Customers may select products from different stores, browse elsewhere on the Internet, and resume shopping at any time without losing information on selections stored in the shopping basket. When the customer initiates check-out, the basket passes all purchased items securely to Netscape MerchantXpert Transaction Server for processing.

ROBUST MERCHANDISING SERVICES
Powerful product and storefront search capabilities streamline shopping and enable merchants to cross-sell effectively. Instant-buy capabilities allow shoppers to skip the check-out procedure. Merchants can easily create coupons, and discounts for products to stimulate sales and can integrate text, audio, video, and graphics to attract shoppers and differentiate themselves from their competitors.

AUTOMATIC ORDER AND CREDIT CARD PROCESSING
Netscape Transaction Server provides real-time credit card processing, calculates sales tax and shipping charges for purchased items, delivers orders for fulfillment using secure email, and issues electronic transaction receipts to customers. This automated online system dramatically reduces the amount of effort and cost necessary to process credit card authorizations and sales orders.

 
STAGING SERVICES
 
  • Automate management of preproduction content and remote delivery to Netscape Staging Server via FTP or email.
  • Load, review, and update content before production.
  • Utilize secure mail and digital certificates to send content securely from staging to the production system.
  • Mirror Production MerchantXpert's page generation, information management, and database capabilities.
 
INFORMATION RETRIEVAL
Includes a run-time license of a robust commercial search engine for full content and attribute searching:
  • Supports natural language, Boolean relationship (AND, OR, and NOT) text searches.
  • Generates hypertext list of products that meet entered criteria.
  • Allows for related searches to support cross-selling.

 

SHOPPING BASKET SERVICES
  • Include an intuitive sitewide shopping cart to hold consumer purchases.
  • Retain the unique Stock Keeping Units (SKUs), quantity, and attributes of products selected for purchase.
  • Support all SSL- and Cookie-compliant browsers for product purchase selection.

 

FLEXIBLE PRICE SUPPORT, DISCOUNTS, AND COUPONS
  • Provide sophisticated product, sales, and SKU-level pricing logic for robust pricing controls .
  • Allow merchants to assign discount coupons to specific products as promotions to stimulate purchases.
  • Recognize external coupon values that merchants can load into system with product information .
  • Support both "% off" and "$ off" product coupon discounts that shoppers can select with purchases.

 

MULTIMEDIA PRODUCT DISPLAY SUPPORT
  • Supports integration of text, audio, video, and graphics into product displays using HTML extensions.
  • Enables merchants to select audio, images, or video and automatically invoke the appropriate "player."

 

BATCH LOADING AND AUTOMATED PAGE GENERATION
  • Loads product information into database and HTML templates, graphics, video, and audio files into appropriate directory structure locations.
  • Enables real-time merchant updates and control of product displays remotely via FTP or email.
  • Updates product display templates automatically with robust HTML extensions.

 

PRODUCT ATTRIBUTE SERVICES
  • Enable merchant assignment of multiple fixed attributes such as color and size to a single product.
  • Allow consumers to select the specific product model they desire in the product display pages.
  • Handle free-form attribute entry for personalized items.

 

SALES TAX AND AUDIT REPORTING
Netscape MerchantXpert seamlessly integrates with TaxWare's Sales/Use Tax System tax engine to provide the following critical tax and audit capabilities:
  • Uses a robust sales tax engine to calculate U.S. and Canadian sales tax in real time based on product type, merchant location, and customer's shipping address.
  • Generates periodic sales tax audit reports delivered automatically to merchants via secure mail.
  • Uses forms interface to specify audit frequency and jurisdictions where merchant conducts business.
  • Accepts monthly tax updates, ensuring the most current sales tax rates are used for purchases.

 

SHIPPING CHARGES
  • Supports three shipping models (by product, order subtotal, or weight range) for shipping charges.
  • Allows each merchant to support an unlimited number of shipping couriers and shipping options per courier.

 

CREDIT CARD PROCESSING
  • Authorizes, captures, and validates credit card transactions.
  • Automates credit card batch and reconciliation processing.
  • Supports full and partial returns, and issuance of credit.
  • Provides secure payment processing via SSL encryption.

 

ORDER DELIVERY
  • Delivers orders directly to merchants using integrated, secure, privacy-enhanced messaging program.
  • Supports vendor-independent encryption using digital envelopes, signatures, and certificates to authenticate the sender and encrypt sensitive message contents.
  • Conforms to open Secure Multipurpose Internet Mail Extension (S/MIME) and Public Key Cryptography Standards. (PKCS)

 

OPEN, EXTENSIBLE SOLUTION
  • Scales to support a large number of merchants and products, and high-purchase transaction volumes.
  • Provides internationalization support for foreign currency, date formats, search engine files, and error messages.
  • Provides an integrated merchandising solution with flexible front-end features and robust transaction and order processing.
  • Integrates with Netscape Navigator for installation and configuration, easy initial setup, and maintenance.
  • Runs on multiple systems with modular design that enables high availability, scalability, and security.

SUPPORTED PLATFORMS AND SYSTEM REQUIREMENTS

Sun

SPARC

Sun Solaris 2.4, 2.5

Silicon Graphics

MIPS

IRIX 5.3, 6.2

IBM

RS/6000

AIX

Hewlett-Packard

PA

HP-UX (Q1 1997 availability)

Digital

Alpha

Digital Unix (Q1 1997 availability)

Siemens Nixdorf

MIPS

ReliantUNIX (Q1 1997 availability)

 

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